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The Dictionary of Business and Management is a wide-ranging and informative guide to all areas of business. It features up-to-date coverage of over 6,700 terms from marketing to taxation and accounting, business strategy and international finance. In this new edition, John Pallister covers all aspects of marketing, taxation, accounting, investment, banking and internal finance.
Including comprehensive coverage of management concepts, theories and jargon, and human resources, the book reflects the increased focus on these areas in modern business. It also covers e-commerce, including up-to-date vocabulary for buying and selling online. The Dictionary of Business and Management has been expanded to cover the expansion of the European Union, and contains a new appendix listing useful websites and addresses for further research.
Including comprehensive coverage of management concepts, theories and jargon, and human resources, the book reflects the increased focus on these areas in modern business. It also covers e-commerce, including up-to-date vocabulary for buying and selling online. The Dictionary of Business and Management has been expanded to cover the expansion of the European Union, and contains a new appendix listing useful websites and addresses for further research.
"synopsis" may belong to another edition of this title.
About the Author:
John Pallister is Head of the Marketing and Strategy Section at Cardiff Business School, Wales.
Review:
John Pallister is Head of the Marketing and Strategy Section at Cardiff Business School, Wales.
`Review from previous edition ... it will help to demystify terms such as bear hugs, white/grey knights, cash-cows and churning ... strongly recommended'
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"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date2006
- ISBN 10 0192806483
- ISBN 13 9780192806482
- BindingPaperback
- Edition number4
- Number of pages576
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