The Sponsor: Notes on a Modern Potentate - Hardcover

Barnouw, Erik

  • 3.50 out of 5 stars
    6 ratings by Goodreads
 
9780195023114: The Sponsor: Notes on a Modern Potentate
Hardcover
ISBN 10: 0195023110 ISBN 13: 9780195023114
Publisher: Oxford University Press, 1978

Synopsis

"This book traces the rise to power of one of the most important elements in our society and describes how that pwoer has been used... an immensely valuable work." Lawrence Laurent, Radio-TV Editor, The Washington Post, from inside jacket.

"synopsis" may belong to another edition of this title.

From the Back Cover

Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.

About the Author

Erik Barnouw, now retired, was Chief of the Library of Congress's Motion Picture, Broadcasting, and recorded Sound Division, and long headed Columbia University's film division.

"About this title" may belong to another edition of this title.

Publisher
Oxford University Press
Publication date
1978
Language
English
ISBN 10 
0195023110
ISBN 13 
9780195023114
Binding
Hardcover
Edition number
1
Number of pages
220
Rating
  • 3.50 out of 5 stars
    6 ratings by Goodreads

Other Popular Editions of the Same Title

9780765805478: The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture (Paperback))

Featured Edition

ISBN 10:  0765805472 ISBN 13:  9780765805478
Publisher: Routledge, 2003
Softcover