A Practical Guide to Behavioral Research: Tools and Techniques - Hardcover

Sommer, Robert / Sommer, Barbara B.

Hardcover

ISBN 10: 0195039777 ISBN 13: 9780195039771

Publisher: Oxford University Press, 1986

Synopsis

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach accessible to undergraduates in many fields of study. It covers both laboratory and field experimentation and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

About this title

About the Author

Robert Sommer is at University of California, Davis.

Review

"Clearly written with interesting, timely examples. Appropriate for undergraduate or graduate students."--Ben Rafoth, Indiana University of Pennsylvania

Edition details

• Publisher: Oxford University Press
• Publication date: 1986
• Language: English
• ISBN 10: 0195039777
• ISBN 13: 9780195039771
• Binding: Hardcover
• Edition number: 2
• Number of pages: 304