Synopsis
A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.
"synopsis" may belong to another edition of this title.
About the Author
Robert Sommer is at University of California, Davis.
Review
"Clearly written with interesting, timely examples. Appropriate for undergraduate or graduate students."--Ben Rafoth, Indiana University of Pennsylvania
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for A Practical Guide to Behavioral Research: Tools and...
Stock Image
A Practical Guide to Behavioral Research
Published by
Oxford University Press, Incorporated, New York, NY, U.S.A., 1986
ISBN 10: 0195039785
ISBN 13: 9780195039788
Used
Soft cover
Seller: "Pursuit of Happiness" Books, Oakland, CA, U.S.A.
Seller rating 4 out of 5 stars
Soft cover. Condition: Good. Publisher: Oxford University Press, 1986, Good, Soft Cover, ISBN: 0-19-503978-5. Book. Seller Inventory # 003466
Stock Image
A Practical Guide to Behavioral Research: Tools and Techniques Sommer, Robert; Sommer, Barbara B.
Seller: GridFreed, North Las Vegas, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. In shrink wrap. Seller Inventory # 20-00050
Stock Image
A Practical Guide to Behavioral Research: Tools and Techniques
Published by
Oxford University Press, 1986
ISBN 10: 0195039785
ISBN 13: 9780195039788
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_376774763
Stock Image
A Practical Guide to Behavioral Research: Tools and Techniques
Published by
Oxford University Press, 1986
ISBN 10: 0195039785
ISBN 13: 9780195039788
Used
paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82901950397855
Buy Used
US$ 224.94
Shipping:
US$ 32.89
From United Kingdom to U.S.A.
Quantity: 1 available