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Book Description Hardcover. Condition: new. Hardcover. Are the risks of smoking exaggerated? Has there been an open and rational discussion about the risks of smoking? This book attempts to answer these and many other questions about smoking. It provides a detailed empirical presentation on smoking behavior as a risky consumer decision. Using new empirical data based on several national and regional surveys, Viscusi addresses several issues, including: the sources of information that people have about the risks ofsmoking, the accuracy of their perceptions of risks associated with smoking, and the consistency of smoking decisions with other risky behavior--scrutinizing issues such as whether smokers value riskdifferently than those who wear safety belts. Viscusi also looks at the differences in age groups and how they assess these risks based on public information. He provides new insight into the degree to which individuals understand smoking risks and take these risks into account in their smoking behavior. With its detailed empirical data and its examination of individual decision-making processes, this work will interest researchers in public health, public policy analysis, psychology, andeconomics, as well as anyone concerned with this important issue. This is a book on smoking that uses rigorous empirical data to explore in detail the character of the tradeoffs that people make in choosing whether or not to smoke. It is, therefore, not strictly about the hazards of smoking but about how people's perceptions of the risk of smoking affects their smoking behaviour. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780195074864