A Practical Guide to Behavioral Research: Tools and Techniques

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This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, "Action Research," addresses the gap between doing research and having it applied; Chapter 15, "The Big Fuzzies," describes techniques for researching important concepts that are difficult to define and measure.
Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies.

The authors maintain a useful companion website at http://psychology.ucdavis.edu/Sommerr/pg5/.

"synopsis" may belong to another edition of this title.

About the Author:

Robert Sommer is at University of California, Davis.

Review:

"Clearly written with interesting, timely examples. Appropriate for undergraduate or graduate students."--Ben Rafoth, Indiana University of Pennsylvania

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780195142082: A Practical Guide to Behavioral Research: Tools and Techniques

Featured Edition

ISBN 10:  019514208X ISBN 13:  9780195142082
Publisher: Oxford University Press, 2001
Hardcover

9780195067132: A Practical Guide to Behavioral Research: Tools and Techniques

Oxford..., 1991
Softcover

9780195104196: A Practical Guide to Behavioral Research: Tools and Techniques

Oxford..., 1997
Softcover

9780195026917: A Practical Guide to Behavioral Research: Tools and Techniques

Oxford..., 1980
Hardcover

9780195067125: A Practical Guide to Behavioral Research: Tools and Techniques

Oxford..., 1991
Hardcover

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Book Description Oxford University Press Inc, United States, 2002. Paperback. Condition: New. 5th Revised edition. Language: English . Brand New Book ***** Print on Demand *****. This new edition of Robert Sommer and Barbara Sommer s successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition s coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, Action Research, addresses the gap between doing research and having it applied; Chapter 15, The Big Fuzzies, describes techniques for researching important concepts that are difficult to define and measure. Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies. Seller Inventory # APC9780195142099

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Book Description Oxford University Press Inc, United States, 2002. Paperback. Condition: New. 5th Revised edition. Language: English . Brand New Book ***** Print on Demand *****.This new edition of Robert Sommer and Barbara Sommer s successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition s coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, Action Research, addresses the gap between doing research and having it applied; Chapter 15, The Big Fuzzies, describes techniques for researching important concepts that are difficult to define and measure. Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies. Seller Inventory # APC9780195142099

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Book Description Oxford University Press. Paperback. Condition: New. 400 pages. Dimensions: 9.2in. x 5.8in. x 0.8in.This new edition of Robert Sommer and Barbara Sommers successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth editions coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, Action Research, addresses the gap between doing research and having it applied; Chapter 15, The Big Fuzzies, describes techniques for researching important concepts that are difficult to define and measure. Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies. The authors maintain a useful companion website at http: psychology. ucdavis. eduSommerrpg5. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780195142099

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