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Synopsis
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.
But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market.
As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
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About the Author
Dr. Gerd Gigerenzer is the Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development. Dr. Peter M. Todd is Research Scientist at the Max Planck Institute for Human Development.
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2000 PB Simple Heuristics That Make Us Smart
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Oxford University Press, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
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Simple Heuristics That Make Us Smart (Evolution and Cognition)
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Simple Heuristics That Make Us Smart
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ISBN 13: 9780195143812
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart
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ISBN 10: 0195143817
ISBN 13: 9780195143812
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Simple Heuristics That Make Us Smart
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ISBN 10: 0195143817
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart (Evolution and Cognition)
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Oxford University Press, 2001
ISBN 10: 0195143817
ISBN 13: 9780195143812
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780195143812. Seller Inventory # 9188679
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Softcover
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