Information Technology Strategies: How Leading Firms Use IT to Gain an Advantage - Hardcover

Rapp, William V.

Hardcover

ISBN 10: 0195148134 ISBN 13: 9780195148138

Publisher: Oxford University Press, 2002

Synopsis

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

About this title

About the Author

William V. Rapp is at Columbia University.

Edition details

• Publisher: Oxford University Press
• Publication date: 2002
• Language: English
• ISBN 10: 0195148134
• ISBN 13: 9780195148138
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336