Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management) - Hardcover

Book 1 of 3: Strategic Management

Grimm, Curtis M.; Lee, Hun; Smith, Ken G.

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9780195161441: Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management)

Synopsis

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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About the Author

Curtis M. Grimm is at University of Maryland. Hun Lee is at George Mason University.

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Other Popular Editions of the Same Title

9780314046062: Strategy as Action

Featured Edition

ISBN 10:  0314046062 ISBN 13:  9780314046062
Publisher: West, 1997
Softcover