Graph Design for the Eye And Mind - Hardcover

Kosslyn, Stephen M.

Hardcover

ISBN 10: 0195306627 ISBN 13: 9780195306620

Publisher: Oxford Univ Pr, 2006

Synopsis

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In Graph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

About this title

About the Author

Stephen M. Kosslyn is Chair of the Department of Psychology, John Lindsley Professor of Psychology at Harvard University, and Associate Psychologist in the Department of Neurology at the Massachusetts General Hospital. His research focuses primarily on the nature of visual mental imagery, visual perception, and visual communication; he has published 5 previous books and over 275 papers on these topics. Kosslyn has received numerous awards, including the National Academy of Sciences Initiatives in Research Award, a Guggenheim Fellowship, and election to the American Academy of Arts and Sciences.

Review

"Graphic displays get better and better and become more and more important in the modern information age. Graph Design for Eye and Mind is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful. Read it and youll become an expert on graphic communication, and youll learn a lot about how the mind and brain perform one of our species most remarkable skills." --Reid Hastie, Professor of Behavioral Science, University of Chicago

"Finally, a book that connects the art of graph design to the science of visual perception. Stephen Kosslyn, an authority on mental imagery and perception, manages to boil complex research findings down into clear and concrete advice on how to design graphs that illuminate rather than obfuscate." --Keith Holyoak, Distinguished Professor of Psychology, UCLA

About this edition

• Publisher: Oxford Univ Pr
• Publication date: 2006
• ISBN 10: 0195306627
• ISBN 13: 9780195306620
• Binding: Hardcover
• Edition number: 1
• Number of pages: 290