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Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research.
Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging "Try It!" activities for each method.
Thoroughly revised and updated, Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them.
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Gerianne Merrigan is Professor and Chair of Communication Studies at San Francisco State University.
Carole L. Huston is Professor of Communication Studies at the University of San Diego.
"This text is intelligent, professional, and constitutes a wealth of important concepts and information."--Mark Gring, Texas Tech University
"Merrigan and Huston have created an accessible yet sophisticated framework for understanding the role of research methods in the world around them, and for making claims and arguments based on that understanding."--Richard K. Olsen, University of North Carolina Wilmington
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Book Description Oxford Univ Pr, 2008. Paperback. Condition: Brand New. 2nd edition. 354 pages. 9.75x7.75x0.50 inches. In Stock. Seller Inventory # 0195314824
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