Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations - Softcover

Kosslyn, Stephen M.

  • 3.63 out of 5 stars
    84 ratings by Goodreads
 
9780195320695: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
Softcover
ISBN 10: 0195320697 ISBN 13: 9780195320695
Publisher: Oxford University Press, 2007

Synopsis

True or False?

Most PowerPoint presentations are:

BLcompelling BLilluminating BLinformative BLclear and to the point
Answer: False

Make a change following the principles of Stephen Kosslyn:

BLa world authority on the visual brain BLa clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

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About the Author

Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

"About this title" may belong to another edition of this title.

Publisher
Oxford University Press
Publication date
2007
Language
English
ISBN 10 
0195320697
ISBN 13 
9780195320695
Binding
Paperback
Edition number
1
Number of pages
222
Rating
  • 3.63 out of 5 stars
    84 ratings by Goodreads