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Synopsis
An entertaining cultural history that taps into the romance of baseball even as it reveals its more hard-nosed commercial machinations, Under the March Sun recounts for the first time the full and fascinating history of spring training and its growth from a shoestring-budget roadtrip into a billion-dollar-a-year business. If in the early days southern hotels only reluctantly admitted ballplayers, today cities fight for teams by spending millions in public money to build ever-more-elaborate spring-training stadiums.
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About the Author
Charles Fountain teaches journalism at Northeastern University. He has worked as a sports reporter and is the author of Sportswriter: The Life and Times of Grantland Rice (Oxford, 1993). He lives with his wife, Cathy, in Duxbury, Massachusetts.
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Under the March Sun: The Story of Spring Training
Published by
Oxford University Press Inc, 2009
ISBN 10: 0195372034
ISBN 13: 9780195372038
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. There is nothing in all of American sport quite like baseball's spring training. This annual six-week ritual, whose origins date back nearly a century and a half, fires the hearts and imaginations of fans who flock by the hundreds of thousands to places like Dodgertown to glimpse superstars and living legends in a relaxed moment and watch the drama of journeyman veterans and starry-eyed kids in search of that last spot on the bench.In Under the March Sun, Charles Fountain recounts for the first time the full and fascinating history of spring training and its growth from a shoestring-budget roadtrip to burn off winter calories into a billion-dollar-a-year business. In the early days southern hotels only reluctantly admitted ballplayers - and only if they agreed not to mingle with other guests. Today cities fight for teams by spending millions in public money to build ever-more-elaborate spring-training stadiums. In the early years of the 20th century, the mayor of St. Petersburg, Florida, Al Lang, first realized that coverage in northern newspapers every spring was publicity his growing city could never afford to buy. As the book demonstrates, cities have been following Lang's lead ever since, building identities and economies through the media exposure and visitors that spring training brings.An entertaining cultural history that taps into the romance of baseball even as it reveals its more hard-nosed commercial machinations, Under the March Sun shows why spring training draws so many fans southward every March. While the prices may be growing and the intimacy and accessibility shrinking, they come because the sunshine and sense of hope are timeless. Seller Inventory # 00100873655
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Under the March Sun: The Story of Spring Training
Published by
Oxford University Press, 2009
ISBN 10: 0195372034
ISBN 13: 9780195372038
Used
Hardcover
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
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Under the March Sun: The Story of Spring Training
Published by
Oxford University Press (edition 1), 2009
ISBN 10: 0195372034
ISBN 13: 9780195372038
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0195372034-11-1-29
Stock Image
Under the March Sun: The Story of Spring Training
Published by
Oxford University Press Inc, 2009
ISBN 10: 0195372034
ISBN 13: 9780195372038
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. There is nothing in all of American sport quite like baseball's spring training. This annual six-week ritual, whose origins date back nearly a century and a half, fires the hearts and imaginations of fans who flock by the hundreds of thousands to places like Dodgertown to glimpse superstars and living legends in a relaxed moment and watch the drama of journeyman veterans and starry-eyed kids in search of that last spot on the bench.In Under the March Sun, Charles Fountain recounts for the first time the full and fascinating history of spring training and its growth from a shoestring-budget roadtrip to burn off winter calories into a billion-dollar-a-year business. In the early days southern hotels only reluctantly admitted ballplayers - and only if they agreed not to mingle with other guests. Today cities fight for teams by spending millions in public money to build ever-more-elaborate spring-training stadiums. In the early years of the 20th century, the mayor of St. Petersburg, Florida, Al Lang, first realized that coverage in northern newspapers every spring was publicity his growing city could never afford to buy. As the book demonstrates, cities have been following Lang's lead ever since, building identities and economies through the media exposure and visitors that spring training brings.An entertaining cultural history that taps into the romance of baseball even as it reveals its more hard-nosed commercial machinations, Under the March Sun shows why spring training draws so many fans southward every March. While the prices may be growing and the intimacy and accessibility shrinking, they come because the sunshine and sense of hope are timeless. Seller Inventory # CIN0195372034G
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Under the March Sun: The Story of Spring Training
Published by
Oxford University Press, USA, 2009
ISBN 10: 0195372034
ISBN 13: 9780195372038
Used
Hardcover
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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0195372034I4N10
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Under the March Sun: The Story of Spring Training
Published by
Oxford University Press, 2009
ISBN 10: 0195372034
ISBN 13: 9780195372038
Used
Hardcover
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Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Seller Inventory # MERV.0195372034.A
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Under the March Sun: The Story of Spring Training (eng)
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Under the March Sun : The Story of Spring Training
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Under the March Sun : The Story of Spring Training
Published by
Oxford University Press, 2009
ISBN 10: 0195372034
ISBN 13: 9780195372038
Used
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Under the March Sun
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780195372038