Communication Research Methods Canadian Edition - Softcover

Gerianne Merrigan; Carole L. Huston; Russell Johnston

Softcover

ISBN 10: 0195442792 ISBN 13: 9780195442793

Publisher: Oxford University Press, 2012

Synopsis

Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need of investigation to designing valid methods for collecting and analyzing data to reporting findings. The research-as-argument model at the centre of this approach emphasizes the importance of proceeding from a claim to a conclusion in a logical and straightforward manner, with particular emphasis on behaving ethically at all stages of the process. Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.

About this title

About the Author

Gerianne Merrigan is professor and chair of communication studies at San Francisco State University. Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular Culture and Film at Brock University. He is a well-known and respected communications scholar who has been teaching communications methods for more than ten years. His research explores the history of cultural industries in Canada, and he has documented the emergence of the modern advertising industry and related developments in the press, magazines, and radio. Among his publications are Selling Themselves: The Emergence of Canadian Advertising (UTP, 2001), and articles for the journals Media, Culture & Society; Mediascapes; Canadian Historical Review; Acadiensis; and International Journal of Heritage Studies.

Edition details

• Publisher: Oxford University Press
• Publication date: 2012
• Language: English
• ISBN 10: 0195442792
• ISBN 13: 9780195442793
• Binding: Paperback
• Edition number: 1
• Number of pages: 346