Synopsis
An Introduction to Public Relations: From Theory to Practice provides students with a thorough--yet accessible--introduction to public relations.
Focusing on the key theories, skills, and topics that introductory courses typically cover, this text features a wide range of practitioner perspectives. These dynamic testimonies help students grasp a variety of issues, including:
BL How to work with and handle clients--particularly key public figures
BL Various ways in which to manage budgets
BL Dealing with the challenges, realities, and risks of the profession
BL Recent developments and trends in the field
An engaging, comprehensive text, An Introduction to Public Relations provides students with the knowledge and skills necessary to pursue a sucessful career in public relations.
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About the Author
Joy Chia is Public Relations Program Director at the School of Communication at the University of South Australia. Gae Synnott is with Synnott Mulholland Management Services.
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