How Brands Grow: What Marketers Don't Know

4.24 avg rating
( 549 ratings by Goodreads )
 
9780195573565: How Brands Grow: What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

"synopsis" may belong to another edition of this title.

About the Author:


Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others. Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.

Review:


"How Brands Grow is a wonderful stimulant, a fascinating corrective to our tendency to follow fashion and let received wisdom go unchallenged."--MarketingWeek


"Highly practical...includes many groundbreaking ideas."--CHOICE


"Marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind."--Joseph Tripodi, The Coca-Cola Company, Atlanta USA


"Until every marketer applies these learnings, there will be a competitive advantage for those who do."--Mitch Barnes, The Nielsen Company


"A scientific journey that reveals and explains with great rigour the Laws of Growth."--Bruce McColl, Mars Incorporated


"This book puts marketing's myth-makers, of which there are many, in their proper place."--Thomas Bayne, MountainView Learning, London.


"A truly thought-provoking book."--Timothy Keiningham, IPSOS Loyalty


"The evidence in this book should make any marketer think hard about how they manage their brands."--Kevin Brennan, General Manager Snacks and Marketing Director, Kellogg UK


"This book should be required reading on any marketing course."--Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands


"There is competitive advantage here for those who understand and follow this book's lessons."--Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.


"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 39.95
US$ 26.48

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Byron Sharp
Published by Oxford University Press Australia, Australia (2010)
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press Australia, Australia, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. Voted AdAge s Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. Bookseller Inventory # AAB9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.48
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Byron Sharp
Published by OUP Australia & New Zealand 2010-03-11, South Melbourne, Vic. |Oxford (2010)
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Hardcover Quantity Available: > 20
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description OUP Australia & New Zealand 2010-03-11, South Melbourne, Vic. |Oxford, 2010. hardback. Book Condition: New. Bookseller Inventory # 9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.49
Convert Currency

Add to Basket

Shipping: US$ 3.86
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Byron Sharp
Published by Oxford University Press Australia, Australia (2010)
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press Australia, Australia, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. Voted AdAge s Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. Bookseller Inventory # AAB9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.67
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Richard Ed. Sharp,Byron Sharp
Published by Oxford University Press 2010-03-11 (2010)
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Hardcover Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Oxford University Press 2010-03-11, 2010. Hardcover. Book Condition: New. Bookseller Inventory # NU-GRD-02918501

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.33
Convert Currency

Add to Basket

Shipping: US$ 3.85
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Byron Sharp
Published by Oxford University Press
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Hardcover Quantity Available: 5
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Oxford University Press. Hardcover. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.13
Convert Currency

Add to Basket

Shipping: US$ 8.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Sharp, Byron
Published by OUP Australia and New Zealand (2010)
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description OUP Australia and New Zealand, 2010. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FU-9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.60
Convert Currency

Add to Basket

Shipping: US$ 11.58
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Byron Sharp
Published by Oxford University Press
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Oxford University Press. Book Condition: New. Brand New. Bookseller Inventory # 0195573560

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.19
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

8.

Byron Sharp
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Hardcover Quantity Available: 3
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2010. Hardcover. Book Condition: New. Hardcover. Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how br.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 246 pages. 0.600. Bookseller Inventory # 9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.66
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Sharp, Richard Ed.
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Quantity Available: > 20
Seller
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VU-9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.48
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Byron Sharp
Published by Oxford University Press, USA
ISBN 10: 0195573560 ISBN 13: 9780195573565
New Hardcover Quantity Available: > 20
Seller
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Oxford University Press, USA. Book Condition: New. 2010. 1st Edition. Hardcover. Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Num Pages: 246 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 24. Weight in Grams: 598. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780195573565

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.05
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book