Public Relations Writing - Softcover

Mahoney, James

Softcover

ISBN 10: 0195578597 ISBN 13: 9780195578591

Publisher: Oxford University Press, 2013

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Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics.

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About the Author

James Mahoney is Senior Lecturer in Public Relations at the University of Canberra.

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PublisherOxford University Press
Publication date2013
ISBN 10 0195578597
ISBN 13 9780195578591
BindingPaperback
Edition number2
Number of pages222

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Public Relations Writing

Mahoney, James

Published by Oxford University Press, 2013

ISBN 10: 0195578597 ISBN 13: 9780195578591

Used Softcover

Seller: Housing Works Online Bookstore, New York, NY, U.S.A.

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Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. Shelfwear. Bumped edges. Minor Exterior Wear. Pages clean. Binding tight. May contain pen markings and highlights. Paperback. Seller Inventory # KH7-00635

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