Items related to The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour - Softcover

Ferrier, Adam

  • 4.24 out of 5 stars
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9780195593921: The Advertising Effect: How to Change Behaviour
Softcover
ISBN 10: 0195593928 ISBN 13: 9780195593921
Publisher: Oxford University Press, 2014

Synopsis

Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

"synopsis" may belong to another edition of this title.

About the Author

Adam Ferrier, Chief Strategy Officer, CumminsRoss

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

"About this title" may belong to another edition of this title.

Publisher
Oxford University Press
Publication date
2014
Language
English
ISBN 10 
0195593928
ISBN 13 
9780195593921
Binding
Paperback
Edition number
1
Number of pages
240
Rating
  • 4.24 out of 5 stars
    354 ratings by Goodreads