Items related to The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour - Softcover

Ferrier, Adam

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9780195593921: The Advertising Effect: How to Change Behaviour

Synopsis

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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About the Author

Adam Ferrier, Chief Strategy Officer, CumminsRoss

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

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