Items related to Introduction to Marketing ; Theory and Practice
Synopsis
Drawing on disciplines such as economics, sociology and psychology, introduction to marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate...
- PublisherOxford University Press
- ISBN 10 0195672623
- ISBN 13 9780195672626
- BindingPaperback
- LanguageEnglish
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