Items related to Marketing Research: Concepts, Practices and Cases

Marketing Research: Concepts, Practices and Cases - Softcover

 
9780195676969: Marketing Research: Concepts, Practices and Cases

Synopsis

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user.

The text provides in-depth coverage of the key elements of the subject: its theoretical foundations, techniques of planning and design, research methodology for the implementation of quantitative and qualitative techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies. Among the other important topics discussed are the role of research in marketing, planning for market research, types of research and sources of data, design of questionnaires and interview guides, interview techniques, methods of sampling, implementing qualitative and quantitative research, data editing and tabulation, data analysis, and computer-based techniques of data analysis. Users would find this book highly useful for its coverage of the fundamental concepts of marketing research and its relevance to business decision-making explained through classroom-tested case studies, caselets, tables, flow charts, and diagrams.

"synopsis" may belong to another edition of this title.

About the Author

Sunanda Easwaran Dean, ICFAI Business School, Mumbai, has over two decades of experience in teaching marketing research at the postgraduate level. She has also served as Dean, Faculty of Management Studies, Narsee Monjee Institute of Management & Higher Studies, Mumbai. She has more than 15 years of professional experience in marketing research in areas such as pharmaceutics, healthcare, banking, and rural marketing, and is active in consultancy and training.
Sharmila J. Singh National Qualitative Head and Director, Mode Modellers Private Limited, Mumbai, has over 12 years of professional experience in the area of marketing research. She has carried out research in advertising, brand communication, finance, and pharmaceutics. She has been a visiting faculty at Narsee Monjee Institute of Management & Higher Studies, Mumbai, and is currently a visiting faculty at S.P. Jain Institute of Management & Research.

"About this title" may belong to another edition of this title.

Buy Used

Condition: As New
Like New
View this item

US$ 33.72 shipping from United Kingdom to U.S.A.

Destination, rates & speeds

Search results for Marketing Research: Concepts, Practices and Cases

International Edition
International Edition

SUNANDA EASWARAN & SHARMILA J. SINGH
Published by OXFORD INDIA, 2006
ISBN 10: 0195676963 ISBN 13: 9780195676969
New Paperback
International Edition

Seller: URW Books Store, CASPER, WY, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Brand New. Brand New! . "This is an International Edition." Book is In New condition and ship within One Working Day Tracking Number Provided by Customer 12-24 In To Hour, Deliver by FedEx & Aramex, UPS, & USPS Act. Order can be delivered worldwide With In 7-10 Working day Delivery. Ship from India & United States. Seller Inventory # Adhyabooks933

Contact seller

Buy New

US$ 25.50
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 4 available

Add to basket

International Edition
International Edition

SUNANDA EASWARAN & SHARMILA J. SINGH
Published by OXFORD INDIA, 2006
ISBN 10: 0195676963 ISBN 13: 9780195676969
New Paperback
International Edition

Seller: UK BOOKS STORE, London, LONDO, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: NEW. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Seller Inventory # Adh 9780195676969

Contact seller

Buy New

US$ 25.60
Convert currency
Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 4 available

Add to basket

International Edition
International Edition

Sunanda Easwaran & Sharmila J. Singh
Published by Oxford University Press, 2007
ISBN 10: 0195676963 ISBN 13: 9780195676969
New Softcover
International Edition

Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-3874

Contact seller

Buy New

US$ 27.21
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Easwaran, Sunanda, Singh, Sharmila J.
Published by Oxford University Press, 2007
ISBN 10: 0195676963 ISBN 13: 9780195676969
Used Paperback

Seller: dsmbooks, Liverpool, United Kingdom

Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F7-3-M-0195676963-6

Contact seller

Buy Used

US$ 44.58
Convert currency
Shipping: US$ 33.72
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Easwaran, Sunanda; Singh, Sharmila J.
Published by Oxford University Press, 2007
ISBN 10: 0195676963 ISBN 13: 9780195676969
Used Softcover

Seller: OM Books, Sevilla, SE, Spain

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Usado - bueno. Seller Inventory # 9780195676969

Contact seller

Buy Used

US$ 311.97
Convert currency
Shipping: US$ 68.40
From Spain to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket