Global Strategic Management - Softcover

Finlay Mellahi

Softcover

ISBN 10: 0195685881 ISBN 13: 9780195685886

Publisher: Oxford University Press, 2012

Synopsis

This brand new text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. As well as providing comprehensive pedagogical features, the text is accompanied by a companion web site, which includes a lecturer area with model answers to discussion questions and case questions, and Powerpoint slides, and a student area with links to web sites of interest.

About this title

About the Author:

Kamel Mellahi Lecturer in Strategic Management, Loughborough University Business School Jedrzej George Frynas Lecturer in International Management, University of Birmingham Paul Finlay Formerly Professor of Strategic Information Systems, Loughborough University Business School

About this edition

• Publisher: Oxford University Press
• Publication date: 2012
• ISBN 10: 0195685881
• ISBN 13: 9780195685886
• Binding: Paperback
• Number of pages: 416