Buyer Behaviour: Understanding Consumer Psychology & Marketing - Softcover

Du Plessis, P.J.; Rouseau, G.G.; Ehiers, L.

Softcover

ISBN 10: 0195764447 ISBN 13: 9780195764444

Publisher: Oxford University Press, 2011

Synopsis

This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking measure of the changes in the South African market-place.

About this title

About the Author:

P.J. (Flip) du Plessis is emeritus professor, UNISA, and previously Head of Marketing Management, Department of Marketing and Communication Management, at the University of Pretoria.
G.G. (Deon) Rousseau is professor of Industrial and Organisational Psychology at the Nelson Mandela Metropolitan University where he teaches Consumer Behaviour and Marketing Research in the Faculty of Business and Economic Sciences.

About this edition

• Publisher: Oxford University Press
• Publication date: 2011
• ISBN 10: 0195764447
• ISBN 13: 9780195764444
• Binding: Paperback
• Edition number: 4
• Number of pages: 464