Items related to Marketing

Marketing - Softcover

Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Ch

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9780195993134: Marketing

Synopsis

This fourth edition of Marketing continues to be a trusted reference for students and practitioners of marketing in South Africa. The new design enhances the accessibility of the text, and examples have been updated and replaced throughout the book.

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About the Author

Christo Boshoff and Nic Terblanche are both Professors of Business Management at the University of Stellenbosch.

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