Innovation Management: Strategies Implementation & Profits

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9780198064169: Innovation Management: Strategies Implementation & Profits
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Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, the book offers many pedagogical examples

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About the Author:

Allan Afuah, University of Michigan.

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"I think this book is excellent and fills a big gap in the literature as it makes a bridge between the economics literature and the management literature. It will be an extremely useful book for students everywhere." -- Chris Freeman, University of Sussex


"Afuah has written a first-rate text, which is exemplary in both its basis in academic research and its comprehensives. The breadth of subjects covered is remarkable, ranging from models of innovation to globalization. Concepts are explained clearly and illustrated with excellent examples." --Constance E. Helfat, University of Pennsylvania


"The book is a strong synthesis of the management of technology literature....It is a solid textbook that will be of great value for students of business and engineering." -- Marc H. Meyer, Walsh Research Professor, Northeastern University


"I believe there is a need for a textbook such as this, which links management of innovation to important concepts and theories in the strategy literature." --Ari Ginsberg, Professor of Management and Strategy, New York University


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