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Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, the book offers many pedagogical examples
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Allan Afuah, University of Michigan.Review:
"I think this book is excellent and fills a big gap in the literature as it makes a bridge between the economics literature and the management literature. It will be an extremely useful book for students everywhere." -- Chris Freeman, University of Sussex
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