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Synopsis
The second edition of International Marketing serves as a textbook for an introductory course on international marketing.
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About the Author
Dr. Rakesh Mohan Joshi, RMJ: Indian Institute of Foreign Trade, New Delhi
Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Business (OUP, 2009).
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International Marketing
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International Marketing
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International Marketing 2/ed
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International Marketing
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International Marketing
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International Marketing
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Oxford University Press OUP, 2014
ISBN 10: 0198077025
ISBN 13: 9780198077022
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Condition: New. pp. xxv + 751 2nd Edition. Seller Inventory # 2697849560
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International Marketing
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Condition: New. pp. xxv + 751. Seller Inventory # 1897849554
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International Marketing
Published by
Oxford University Press, 2014
ISBN 10: 0198077025
ISBN 13: 9780198077022
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Softcover
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International Marketing
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International Marketing (Paperback)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condition: new. Paperback. International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insightinto the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780198077022