The Social Net: Understanding Human Behavior in Cyberspace

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9780198528760: The Social Net: Understanding Human Behavior in Cyberspace

In cyberspace we see examples of the best and the worst aspects of human behavior. The Internet environment is unique - it affects our attitudes, inhibitions, feelings or responsibility, emotions, impressions of others, and relationships. But how dies it achieve this? How does the Internet enable people to express elements of their personality that they cannot express in the real word? This is a topic that extends far beyond psychology. Anyone doing business on the Internet needs to fully understand how people behave online. The Social Net examines the social psychology of the Internet. With chapters from leading psychological researchers, it tackles both the positive and negative aspects of our Internet behavior. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behavior. The book will be valuable for social psychologists, as well as anyone who wants to better understand how they can exploit the full potential of the Internet.

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About the Author:

Yair Amichai-Hamburger received his PhD from Oxford University and is now Assistant Professor at the Psychology department, Bar-Ilan University, Israel. He also works as an industrial consultant, and has advised many leading organizations. His fascination with cyberspace stems from his academic background and his practical experience as an industrial consultant to high tech and startup companies. He has written widely on the impact of the Internet on well-being.

Review:

The Social Net examines the social psychology of the Internet. With chapters from leading internationally renowned experts, it tackles both the positive and negative aspects of our Internet behaviour. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behaviour. The book will be valuable for psychologists and anyone who wants to better understand how they can exploit the full potential of the Internet. Fast Company Magazine

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Published by Oxford University Press (2005)
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Published by Oxford University Press, USA (2005)
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