Evaluating Health Promotion: Practice and Methods - Softcover

Book 186 of 208: Oxford Medical Publications
 
9780198528807: Evaluating Health Promotion: Practice and Methods
Softcover
ISBN 10: 0198528809 ISBN 13: 9780198528807
Publisher: Oxford University Press, 2004

Synopsis

Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation.
The book sets the concepts of health promotion and of evaluation in their historical context and highlights key issues in the evaluation of health promotion interventions. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. In this second edition new examples including evaluating social marketing and the difficulties of evaluating 'hidden' problems such as intimate partner violence are explored.

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About the Author

Margaret Thorogood is a Professor of Epidemiology, University of Warwick, UK. Yolande Coombes is a Regional Researcher, Population Services International, Nairobi, Kenya.

"About this title" may belong to another edition of this title.

Publisher
Oxford University Press
Publication date
2004
Language
English
ISBN 10 
0198528809
ISBN 13 
9780198528807
Binding
Paperback
Edition number
2
Number of pages
200
Editor
Thorogood Margaret, Coombes Yolande