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This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and cultural characteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. Further, they point out that the mainstream economic approach has been under-represented in communications, and that this goes a long way toward explaining the prevalence of American-based media worldwide.
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About the Author:
Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada
Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada
Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada
Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada
Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada
Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada
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- PublisherOxford University Press
- Publication date1998
- ISBN 10 0198711484
- ISBN 13 9780198711483
- BindingHardcover
- Number of pages186
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Global Television and Film: An Introduction to the Economics of the Business
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Oxford University Press, U.S.A.
(1998)
ISBN 10: 0198711484
ISBN 13: 9780198711483
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Book Description Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st. New hardcover with a like dust jacket. 176pp including references and index. An introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. Size: 8vo - over 7¾" - 9¾" tall. Book. Seller Inventory # 53664
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