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9780198742258: Emancipation, the Media, and Modernity: Arguments about the Media and Social Theory
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This book adopts a polemical stance. It approaches the problems raised by the media by way of a set of arguments with the two dominant paradigms now current for thinking about the media: post-modernism and Information Society theory. It argues that the media are important because they raise a set of questions that have been central to social and political theory since the Enlightenment.

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About the Author:

Nicholas Garnham is Professor of Media Studies, University of Westminster
Review:
`Nicholas Garnham's new book is about moral philosophy, social theory and media analysis. Often these subjects are held to be separate. For Garnham, they are inseparable. This is certainly a major strength of this work, his work in general, and it should be emulated. To hold these subjects
together in the face of increasing specialization in universities is a difficult task but one that Garnham achieves through his ability to proceed quickly, and with clarity, to what is essential in an argument. He is at home in all three subjects.'
John Downey, European Journal of Communication 16 (1)

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  • PublisherOxford University Press
  • Publication date2000
  • ISBN 10 0198742258
  • ISBN 13 9780198742258
  • BindingHardcover
  • Edition number1
  • Number of pages216
  • Rating

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Book Description Hardcover. Condition: new. Hardcover. This book adopts a polemical stance. It approaches the problems raised by the media by way of a set of arguments with the two dominant paradigms now current for thinking about the mediaDSpost-modernism and Information Society theory. It argues that the media are important because they raise a set of questions that have been central to social and political theory since the Enlightenment. In a series of probes into different sets of questions raised by the media, theargument of the book focuses on the problem raised by what Kant called the unsocial sociability of human kind. Under what conditions could autonomous, free individuals live in viable socialcommunities. Or to put it another way what are the related scope for, and limits on, human reason and emancipation. In conducting this argument the book first argues for a necessarily historical perspective. It then goes on to examine the implications for emancipation of seeing the media as cultural industries within the wider systems world of the capitalist market economy; of seeing the media as technologies; of the specialisation of intellectual production and of theseparation and increasing social distance between the producers and consumers of symbols. It then goes on to argue, against current ethnographic trends in audience research and against the focus oneveryday life, for a reinstatement of interest in the statistical reality of audiences and effects, and for a recognition through a return to the Hegelian roots of commodity fetishism, and the symbolic interactionist creation of identities, that an active audience can be actively involved in its own domination. The argument then turns to the problem of how we evaluate the symbolic forms that the media circulate and whether such evaluation can be anything more than a matter of personal taste. Itis argued that evaluation is in practice unavoidable and without some standards that are more than just subjective any criticism of the medias performance is impossible. Via an examination of thedebate between the sociology of art and aesthetics it argues for the ethical foundations of aesthetic judgement and for the establishment of agreed standards of aesthetic judgement via the discourse ethic that underlies the argument of the entire book. This foregrounding of the discourse ethic then leads on to a discussion of the media and politics. Here the argument is that arguments about the media and politics are at the heart of arguments about politics itself. These arguments focus, it isargued, upon the shifting division between the public and the private. Here the book returns to the roots of public sphere theory in Rousseaus arguments for the centrality of public spectacle and Kantsargument for the centrality of public reason in the practice of democratic politics. Nicholas Garnham argues against the advocates of post-modernity and the Information Society that we are not entering a new historical era but that, on the contrary, underlying debates about the media are a set of very old cultural and political questions. What is at stake are the nature and possibilities of human freedom under the social and economic conditions of capitalist modernity. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780198742258

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Book Description Hardcover. Condition: new. Hardcover. This book adopts a polemical stance. It approaches the problems raised by the media by way of a set of arguments with the two dominant paradigms now current for thinking about the mediaDSpost-modernism and Information Society theory. It argues that the media are important because they raise a set of questions that have been central to social and political theory since the Enlightenment. In a series of probes into different sets of questions raised by the media, theargument of the book focuses on the problem raised by what Kant called the unsocial sociability of human kind. Under what conditions could autonomous, free individuals live in viable socialcommunities. Or to put it another way what are the related scope for, and limits on, human reason and emancipation. In conducting this argument the book first argues for a necessarily historical perspective. It then goes on to examine the implications for emancipation of seeing the media as cultural industries within the wider systems world of the capitalist market economy; of seeing the media as technologies; of the specialisation of intellectual production and of theseparation and increasing social distance between the producers and consumers of symbols. It then goes on to argue, against current ethnographic trends in audience research and against the focus oneveryday life, for a reinstatement of interest in the statistical reality of audiences and effects, and for a recognition through a return to the Hegelian roots of commodity fetishism, and the symbolic interactionist creation of identities, that an active audience can be actively involved in its own domination. The argument then turns to the problem of how we evaluate the symbolic forms that the media circulate and whether such evaluation can be anything more than a matter of personal taste. Itis argued that evaluation is in practice unavoidable and without some standards that are more than just subjective any criticism of the medias performance is impossible. Via an examination of thedebate between the sociology of art and aesthetics it argues for the ethical foundations of aesthetic judgement and for the establishment of agreed standards of aesthetic judgement via the discourse ethic that underlies the argument of the entire book. This foregrounding of the discourse ethic then leads on to a discussion of the media and politics. Here the argument is that arguments about the media and politics are at the heart of arguments about politics itself. These arguments focus, it isargued, upon the shifting division between the public and the private. Here the book returns to the roots of public sphere theory in Rousseaus arguments for the centrality of public spectacle and Kantsargument for the centrality of public reason in the practice of democratic politics. Nicholas Garnham argues against the advocates of post-modernity and the Information Society that we are not entering a new historical era but that, on the contrary, underlying debates about the media are a set of very old cultural and political questions. What is at stake are the nature and possibilities of human freedom under the social and economic conditions of capitalist modernity. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780198742258

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