Items related to Managerial Economics
Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles.
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Review:
useful as a reference text for practising managers. (Aslib Book Guide, Vol.65, No.7, July 2000.)
'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000
Synopsis:
'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000
This text provides full coverage of all the topics typically encountered in business or managerial economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement theoretical concepts. The book also incorporates areas of resent research and debate, including organizational architecture and investment appraisal. Special features of the text include: lists of key terms; chapter summaries; and review questions.
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- PublisherOxford University Press
- Publication date2000
- ISBN 10 0198775717
- ISBN 13 9780198775713
- BindingHardcover
- Number of pages493
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