Strategic Management: Process, Content, and Implementation - Softcover

Macmillan, Hugh; Tampoe, Mahen

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9780198782292: Strategic Management: Process, Content, and Implementation

Synopsis

This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

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About the Author

Hugh Macmillan is at Edinburgh University. Mahen Tampoe is at Henley Management College.

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