Strategic Management: Process, Content, and Implementation

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9780198782292: Strategic Management: Process, Content, and Implementation

This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

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About the Author:

Hugh Macmillan is at Edinburgh University. Mahen Tampoe is at Henley Management College.

Review:


UK REVIEW "It provides a clear & concise overview of Strategic Management issues."-- Martyn Kendrick, Lecturer, De Montfort University


"About this title" may belong to another edition of this title.

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Macmillan, Hugh, Tampoe, Mahen
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