Items related to Marketing 5e

9780199079926: Marketing 5e
Softcover
ISBN 10: 0199079927 ISBN 13: 9780199079926
Publisher: Oxford University Press, 2016
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Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester.

Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts

"synopsis" may belong to another edition of this title.

About the Author:

Prof. Charles W. Lamb,Prof. Joseph F. Hair,Prof. Carl McDaniel,Prof. Christo Boshoff,Prof. Nic Terblanche

"About this title" may belong to another edition of this title.

  • PublisherOxford University Press
  • Publication date2016
  • ISBN 10 0199079927
  • ISBN 13 9780199079926
  • BindingPaperback
  • Edition number5
  • Number of pages512
  • Rating

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