Communication Research Methods - Softcover

Merrigan, Gerianne; Huston, Carole L.

Softcover

ISBN 10: 0199338353 ISBN 13: 9780199338351

Publisher: Oxford University Press, 2014

Synopsis

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research.

Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.

About this title

About the Author

Gerianne Merrigan is Professor of Communication Studies at San Francisco State University.

Carole L. Huston is Associate Provost and Professor of Communication Studies at the University of San Diego.

Review

"This is a very insightful text with a compelling 'research as argument' frame and unique but helpful approach to the paradigms of research."
--Rick Olsen, University of North Carolina Wilmington

"Communication Research Methods is the most balanced methods textbook I have ever used in class. It is well organized and very thorough. It does an excellent job outlining the foundational concepts we teach in research methods. It also includes complete theoretical rationales for students to consider."
--Mary LeAnne Lagasse, Texas Tech University

"Communication Research Methods is a choice textbook for anyone wanting to introduce students to the fundamentals of research. Merrigan and Huston put the reader at ease by making difficult concepts fun and easy to learn. They engage the reader in a dialogue about research, making the transition from reading about to conducting research an easy one. Each chapter provides an assortment of facts and figures, all of which help to make students more ethical, effective, and reflective scholars."
--Angela S. Jacobs, Eastern Illinois University

Edition details

• Publisher: Oxford University Press
• Publication date: 2014
• ISBN 10: 0199338353
• ISBN 13: 9780199338351
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 480