Global Strategic Management

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9780199543939: Global Strategic Management

Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.

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About the Author:

Jedrzej George Frynas is with Birmingham Business School, Birmingham University.
Scott Pegg is Assistant Professor of Political Science, Indiana University-Purdue University Indianapolis.
Dr. Kamel Mellahi is Lecturer in Strategic Management at Loughborough University Business School. Prior to this he was Senior Lecturer in Management. Dr. Jedrzej George Frynas is Lecturer in International Management, University of Birmingham and prior to this was Senior Lecturer in International
Business, University of Coventry. Paul Finlay is Professor of Strategic Information Systems at Loughborough University Business School. Prior to this he was Senior Lecturer in Management Sciences at Loughborough University, Senior Scientific Officer at the Defense Operational Analysis Establishment,
and Operational Research Manager and Project Manager with BAT Industries.

Review:


"This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining thorough coverage with excellent case studies for illustration and discussion. It is up to date, very readable, and can be highly recommended." --John Child, Birmingham Business School, University of Birmingham


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