The Business Environment: Themes and Issues

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9780199579600: The Business Environment: Themes and Issues
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Now in a new edition, The Business Environment provides a unique and stimulating introduction to the subject. Outlining the classic "PESTLE" structure in Part One, it goes on to explore such key issues as globalization, sustainability, equal opportunities, and entrepreneurship in Part Two. Employing a highly engaging and accessible writing style, the authors integrate coherent themes throughout the text, helping students to gain a holistic understanding of the business environment. They also introduce students to critical thinking with "Stop and Think" boxes.

FEATURES OF THE SECOND EDITION:

* Incorporates a large percentage of updated case and illustrative content, including material on the 2008 global financial crisis and its implications for the business environment

* Includes a new chapter (12) on equal business opportunities and restructures the rest of the chapters for greater consistency and accessibility

* Adopts an extremely student-friendly approach that includes a wide range of pedagogical features, an accessible writing style, and an attractive layout

* An extensive Companion Website includes numerous resources for students and instructors (click link at upper right)

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About the Author:


Paul Wetherly is Reader in Politics at Leeds Metropolitan University.

Dorron Otter is Head of the School of Applied Global Ethics at Leeds Metropolitan University.

Review:

"Wetherly and Otter is infinitely better than the competition. It is much more contemporary and the cases are great." --Rachel Ashworth, Cardiff University

"This is an excellent text that provides business students with a succinct introduction to the principal business environmental issues that they will face in their careers." --Nicholas Perdikis, Aberystwyth University

"Once again Wetherly and Otter have written a lively and engaging text that will introduce students to a range of factors impacting on the 21st century business. This provides a foundation for environmental analysis and application at the early stages of a student's academic career." --Jan Green, Glyndwr University

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