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Combe, Colin Introduction to Management ISBN 13: 9780199642991

Introduction to Management - Softcover

 
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Synopsis

This brand new textbook covers all of the core topics found on Introduction to Management modules, and the author's clear, accessible writing style guides students through the world of management. The book also goes a step further to enourage students to develop a critical mindset and think about academic debates around the subject.

Innovative Skillsets linked to each substantive chapter integrate practical skills with the topics. Skills such as...

About the Author


Colin Combe, Senior Lecturer, Glasgow Caledonian University

Colin Combe is a senior lecturer in strategic management at Glasgow Caledonian University. He teaches modules in strategy, entrepreneurship and innovation and digital economy to a range of UG and PG courses. His research interests are in social innovation, innovation strategies and the intellectual property of digital technologies. He has published many academic articles on these subjects and presented papers to...

Review

"The combination of current and classic material provides students with the basis on which to understand the foundations of management, and also some of the current applications within our complex commercial context. The accessible and clear writing style doesn't condescend but equally does
not overcomplicate."
--Alistair Norman, Lecturer, University of Leeds

"Pitched at the right level for first year students, this will give a firm foundation for any further studies as well...

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  • PublisherOxford University Press
  • Publication date2014
  • ISBN 10 0199642990
  • ISBN 13 9780199642991
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages624

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Combe, Colin
Published by Oxford University Press, 2014
ISBN 10: 0199642990 ISBN 13: 9780199642991
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