Social: Why our brains are wired to connect - Hardcover

Lieberman, Matthew D.

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9780199645046: Social: Why our brains are wired to connect

Synopsis

Being social is as fundamental to our survival as our ability to navigate the world through vision and reason. In this book, Matthew Lieberman draws on the latest research in the newly emerging field of social cognitive neuroscience to show that social interaction has moulded the evolution of our brains: we are wired to be social.

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About the Author

Matthew D. Lieberman is a professor in the Departments of Psychology, Psychiatry, and Behavioral Sciences at the University of California, Los Angeles. His research focuses on social cognitive neuroscience.

Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.

From Publishers Weekly

It seems natural that when a person is rewarded with a cash prize there is intense activity in the pleasure centers of his or her brain. But why do we experience neurally identical pleasure when giving away money? Why is the emotional pain of being left out of a game of catch identical to that of physical injury? Using the latest research in neuroscience, Lieberman, an award-winning social psychologist, shows readers how their brains may be wired, first and foremost, to harmonize and connect with others, rather than simply to act in their own interests. With the help of new functional MRI technology, Lieberman explores the surprising new science of social interaction, investigating how our perceptions of others affect our cognition and, even more elementally, how social interaction and its absence can produce the same mental responses as physical pain and pleasure, as well as what that fact might mean about the evolution of the brain. Lieberman's findings are convincing: over the course of their evolution, humans have developed sophisticated means of responding to group challenges and the norms of altruism and cohesion have become ingrained in neural biology. The end of the book outlines how to integrate social cognition into teaching and management. Social is a far-ranging and sometimes long-winded introduction to how humans think together. Agent: Max Brockman, Brockman Inc. (Oct.)

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