Synopsis
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market.
Features
* Gives students the business know-how they need in order to succeed in public relations
* Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment
* Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations
* "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why
* Rich pedagogy in each chapter assists students in their reading
* A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
"synopsis" may belong to another edition of this title.
About the Author
Peter Smudde is Associate Professor and Coordinator of the Public Relations Program at Illinois State University. He has been widely recognized for his work, including winning awards from the Public Relations Society of America, the International Association for Business Communication, and the Society for Technical Communication. His previous books include Power and Public Relations and Inspiring Cooperation and Celebrating Organizations: Genres, Message Design, and Strategy in Public Relations.
"About this title" may belong to another edition of this title.
Search results for Managing Public Relations: Methods and Tools
Stock Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0199985170I4N00
Stock Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00088678833
Stock Image
Managing Public Relations : Methods and Tools
Published by
Oxford University Press, Incorporated, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 48889643-6
Stock Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Paperback
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Acceptable. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000129917
Stock Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_437296585
Stock Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_414074122
Seller Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Softcover
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail. Seller Inventory # OTV.0199985170.VG
Stock Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
paperback
First Edition
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001654192U
Seller Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Softcover
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.0199985170.G
Stock Image
Managing Public Relations: Methods and Tools
Published by
Oxford University Press, 2014
ISBN 10: 0199985170
ISBN 13: 9780199985173
Used
Softcover
Seller: Alfie's Awesome Books, Wilton Manors, FL, U.S.A.
Seller rating 1 out of 5 stars
Condition: Good. Seller Inventory # X003VJULMP