Items related to Persuasion: Understanding, practice, and analysis (Addison-W...

Persuasion: Understanding, practice, and analysis (Addison-Wesley series in speech communication) - Hardcover

Simons, Herbert W

 
9780201070828: Persuasion: Understanding, practice, and analysis (Addison-Wesley series in speech communication)

Synopsis

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

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