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Persuasion: Understanding, practice, and analysis (Addison-Wesley series in speech communication) - Hardcover

 
9780201070828: Persuasion: Understanding, practice, and analysis (Addison-Wesley series in speech communication)

Synopsis

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

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  • PublisherAddison-Wesley Pub. Co
  • Publication date1976
  • ISBN 10 0201070820
  • ISBN 13 9780201070828
  • BindingHardcover
  • LanguageEnglish
  • Number of pages382

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9780075538196: Persuasion: Understanding, Practice, and Analysis

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ISBN 10:  0075538199 ISBN 13:  9780075538196
Publisher: McGraw-Hill College, 1986
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Simons, Herbert W.
Published by Addison-Wesley Pub. Co, 1976
ISBN 10: 0201070820 ISBN 13: 9780201070828
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Simons, Herbert W.
Published by Addison-Wesley Pub. Co, 1976
ISBN 10: 0201070820 ISBN 13: 9780201070828
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