Persuasion: Understanding, practice, and analysis (Addison-Wesley series in speech communication) - Hardcover

Simons, Herbert W

 
9780201070828: Persuasion: Understanding, practice, and analysis (Addison-Wesley series in speech communication)

Synopsis

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title