Synopsis
The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool. The text places the emphasis on the experiential approach in conducting case analysis for strategic management course. It uses worksheets to engage students in the study of course. The text includes all new cases and expanded coverage on topics such as organizational restructuring, competitor analysis, cost de-averaging and the use of information technology to gain a competitive advantage, global strategy, strategic alliances and generic competitive strategies. There is also emphasis on management aspects of strategy, on industry analysis, environmental analysis, on leadership and on the change process.
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Strategic Management: A Methodological Approach
Published by
Addison Wesley Publishing Compan, 1989
ISBN 10: 0201157365
ISBN 13: 9780201157369
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Strategic Management
Published by
Addison Wesley Longman Publishing Co, 1989
ISBN 10: 0201157365
ISBN 13: 9780201157369
Used
paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Seller Inventory # CHL10615964
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