Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business - Softcover

Levinson, Jay Conrad

Softcover

ISBN 10: 0201328046 ISBN 13: 9780201328042

Publisher: Basic Books, 1997

Synopsis

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

About this title

Review:

Jay Conrad Levinson, who has built a following as developer and head evangelist of the so-called guerrilla marketing movement, believes the myriad technological opportunities inherent in today's high-tech world are precisely what small businesses need to "propel them to their goals at rocket speed." In Guerrilla Marketing with Technology: Unleashing the Full Potential of Your Small Business, Levinson explains how to use technology to maximize efficiency, improve customer relations, and boost profits. Specific tips and guides to projects such as online researching and desktop publishing are included.

About the Author:

Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.

About this edition

• Publisher: Basic Books
• Publication date: 1997
• ISBN 10: 0201328046
• ISBN 13: 9780201328042
• Binding: Paperback
• Number of pages: 224