Enterprise and Small Business: Principles, Practice and Policy - Softcover

Carter, Sara; Jones-Evans, Dylan

 
9780201398526: Enterprise and Small Business: Principles, Practice and Policy
Softcover
ISBN 10: 0201398524 ISBN 13: 9780201398526
Publisher: Pearson Higher Education, 2000

Synopsis

This book provides a comprehensive introduction to small business written by leading academics from UK and Europe. This book is unique in that it gathers together in one volume, an unprecedented breadth of expertise and coverage of topics. Anyone studying or interested in the latest thinking and practice of small businesses should read this book.

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About the Author

THE ENTERPRISE ENVIRONMENT1. Introduction2. Defining and measuring the small business3. Self-employment and the small business4. Government and small business5. Innovation and the small business6. Growth and development in the small businessTHE ENTREPRENEUR7. The entrepreneurial process8. The psychology of the entrepreneur9. Gender and entrepreneurship10. Ethnicity and entrepreneurship11. Family and entrepreneurship12. Social entrepreneurship13. Technology entrepreneurship14. Corporate entrepreneurship15. Leadership, entrepreneurship and the management of small firmsTHE SMALL BUSINESS16. Networking and the small business17. Marketing and the small business18. Finance and the small business19. Venture capital and the small business20. Labour management and the small business21. Strategy and the small business22. E-commerce and the small business23. Franchisng and the small business24. Internationalisation and the small businessReferencesIndex

"About this title" may belong to another edition of this title.

Publisher
Pearson Higher Education
Publication date
2000
Language
English
ISBN 10 
0201398524
ISBN 13 
9780201398526
Binding
Paperback
Edition number
2