The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Hardcover

Treacy, Michael; Wiersema, Fred

Hardcover

ISBN 10: 0201406489 ISBN 13: 9780201406481

Publisher: Basic Books, 1995

Synopsis

The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.

About this title

About the Author:

Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.

Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.

From AudioFile:

The authors of this seven-year-old audio have moved on to create other books and audios, but this one is a classic that more people ought to hear. It's a broad-brush look at the basic types of businesses and the requirements for excellence in each type. Each of the three types delivers a dominant value proposition--best cost (efficiency), best product (engineering), or best total customer solution (customer connection). Each type of business has particular requirements, and they function best when the corporate culture, operational standards, and leadership styles are configured to fit those requirements. Essential, seminal listening for any executive. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About this edition

• Publisher: Basic Books
• Publication date: 1995
• ISBN 10: 0201406489
• ISBN 13: 9780201406481
• Binding: Hardcover
• Edition number: 1
• Number of pages: 208