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Synopsis
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
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- PublisherAddison-Wesley
- Publication date1993
- ISBN 10 0201526271
- ISBN 13 9780201526271
- BindingPaperback
- LanguageEnglish
- Number of pages392
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process
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Paperback. Condition: Very Good. Managing the New Product Development Process This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780201526271
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Managing the New Product Development Process: Cases and Notes
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-291-573
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Managing the New Product Development Process
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780201526271
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Managing the New Product Development Process : Cases and Notes
Published by
Pearson Education, Limited, 1992
ISBN 10: 0201526271
ISBN 13: 9780201526271
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Seller Inventory # 9015597
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