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Synopsis
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
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Managing the New Product Development Process: Cases and Notes
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_392303729
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Managing the New Product Development Process: Cases and Notes
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0201526271I5N00
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Managing the New Product Development Process: Cases and Notes
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Seller Inventory # 9607924
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Managing the New Product Development Process: Cases and Notes
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Seller Inventory # 8532353
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Managing the New Product Development Process: Cases and Notes
Seller: Duru Media, Tallahassee, FL, U.S.A.
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paperback. Condition: Fine. Seller Inventory # 01KVGMXHTA2J4NR
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Managing the New Product Development Process: Cases and Notes
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Paperback. Condition: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED; Good paperback with creasing, nicked, and prompt shipping with tracking. Seller Inventory # lower19psd023
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Managing the New Product Development Process: Cases and Notes
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paperback. Condition: Very Good. Seller Inventory # 01KX3R86H6R62XD
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Managing the New Product Development Process: Cases and Notes
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
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paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0201526271