Managing the New Product Development Process: Cases and Notes

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9780201526271: Managing the New Product Development Process: Cases and Notes

The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

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Dolan, Robert J.
Published by Prentice Hall (1992)
ISBN 10: 0201526271 ISBN 13: 9780201526271
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Robert J. Dolan
Published by Prentice Hall (1992)
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Robert J. Dolan
Published by Prentice Hall (1992)
ISBN 10: 0201526271 ISBN 13: 9780201526271
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