Global Marketing Management: Cases and Readings - Softcover

Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher A.

Softcover

ISBN 10: 0201539721 ISBN 13: 9780201539721

Publisher: Addison-Wesley, 1995

Synopsis

Contents are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Paper. DLC: Export marketing Management.

About this title

About the Author

Dr. John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School. Dr. Quelch is a long-standing student of global marketing and branding in emerging as well as developed markets. Professor Quelch is the author, co-author or editor of twenty books, including The Global Market (2004), Global Marketing Management (4th edition, 1999), Cases in Advertising and Promotion Management (4th Edition, 1996) and The Marketing Challenge of Europe 1992 (2nd edition, 1991). He has published over fifty articles on marketing and public policy issues in leading management journals such as Harvard Business Review, McKinsey Quarterly and Sloan Management Review. Dr. Quelch serves as a non-executive director of WPP Group plc, the world's second largest marketing services company. Since 2002, Professor Quelch has served pro bono as Chairman of the Port Authority of Massachusetts, serves as a non-executive director of Accion International, a leading microfinance lender, and is a member of the International Advisory Board of British-American Business Inc. He has consulted to over fifty leading firms including American Airlines, Apple Computer, AT&T, Coca-Cola, Colgate-Palmolive, Fidelity Investments, General Electric, Gillette, Hoffman LaRoche, Honeywell, IBM, Novartis and Procter & Gamble. Professor Quelch was born in London, England, was educated at Exeter College, Oxford University (BA and MA), the Wharton School of the University of Pennsylvania (MBA), the Harvard School of Public Health (MS) and Harvard Business School (DBA).

Christopher Bartlett, Ph.D. is a Professor of Business Administration at Harvard Business School where he currently teaches courses in global strategy, organization and management and holds the Thomas D. Casserly Chair. Professor Bartlett has both masters and doctorate degrees in business administration from Harvard University. Before joining the faculty of Harvard Business School, Dr. Bartlett was a marketing manager with Alcoa in Australia, a management consultant in McKinsey's London office, and general manager at Baxter Laboratories' subsidiary company in France. He is also a graduate of the University of Queensland. Dr Bartlett is currently a director of Flowserve (NYSE:FLS), a global supplier of equipment to the process industries.

Edition details

• Publisher: Addison-Wesley
• Publication date: 1995
• Language: English
• ISBN 10: 0201539721
• ISBN 13: 9780201539721
• Binding: Paperback
• Number of pages: 672