A guide to the principles of customer relations explains how to implement a plan to improve quality and service
"synopsis" may belong to another edition of this title.
Whiteley, vice president of the Forum Corporation, has based his book on Forum's research with 563 top executives in 44 different organizations. He seeks to provide managers with a step-by-step method for investigating, measuring, promoting, and rewarding product and service excellence that can lead to real customer loyalty. He first identifies the essential ingredients necessary to establish a customer-driven company such as creating a customer-keeping vision, saturating your company with the voice of the customer, etc. Whiteley then provides a set of "toolkits" to enable managers to identify how well their company is doing in the areas identified. A timely work, well organized and presented. Recommended for all business collections.
- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1991 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00090762964
Quantity: 1 available
Seller: More Than Words, Waltham, MA, U.S.A.
Condition: Very Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # WAL-J-5b-001892
Quantity: 1 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # R10A-04711
Quantity: 1 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Q17C-02048
Quantity: 1 available
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Perseus Books Pub Date: 9/1/1991 Binding: Hardcover Pages: 308 First edition. Seller Inventory # 6783384
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.54. Seller Inventory # G0201570904I4N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.54. Seller Inventory # G0201570904I2N00
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 337291-75
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7510178-6
Quantity: 1 available
Seller: GloryBe Books & Ephemera, LLC, Deforest, WI, U.S.A.
Hardcover. Condition: Good. Good plus. NOT A FORMER LIBRARY BOOK. Seller Inventory # 4261
Quantity: 1 available