Written by two of the most experienced practitioners in this burgeoning field, Designing Systems for Internet Commerce will guide you through the business and technical considerations of building fully functioning, secure, and financially successful Internet commerce systems.
Both comprehensive and practical, this book explains the fundamental principles of system design, reveals best design practices, and offers reality-based advice on implementation. It explores the common issues and critical questions to ask when planning a system for Internet commerce. In addition, it describes the key technologies relevant to electronic commerce and explains how to apply them using numerous examples.
The authors' special focus is problem solving: They discuss the many potential risks, challenges, and stumbling blocks of Internet commerce systems and how best to deal with them. This information will enable you to anticipate and solve the problems you are likely to face, helping you implement an Internet commerce system that effectively serves the needs of your organization and its customers.
You will also find comprehensive coverage of: * Consumer retail, business-to-business, and information commerce business models * The critical issue of privacy versus merchandising * Legal issues, such as taxation, copyright, and digital signatures * Essential cryptography and security standards and methods * Functional architecture and implementation strategies, such as the use of outsourcing, custom development, and off-the-shelf products * The technological building blocks of e-commerce, including content transport technologies, CGI, Java, ActiveX, sessions and cookies, CORBA, SET, and COM * Proven strategies for system design * Creating and managing content * Payment systems and transaction processing
In addition, the authors walk you through a full-fledged Internet commerce system design to illustrate all of these strategies, technologies, and functions in action. Moreover, the book demonstrates how to separate content from transactions, and offers an example of a scalable transaction engine.
Designing Systems for Internet Commerce will give you an understanding of how to bridge the gap between your vision of Internet commerce and the reality of attaining that vision with the technologies available today.
"synopsis" may belong to another edition of this title.
Acknowledgments This book is an attempt to write down what we have learned about Internet Commerce so far. Much of our experience in this area is drawn from our association with Open Market, which began operations in April 1994, but we have applied many of the lessons learned about the Internet and about systems design during our earlier careers at Xerox, Digital Equipment, and MIT, as well as from our academic associations with MIT, Harvard, and Stanford University. We would like first to acknowlege the great contributions and support we have received in this endeavor from Shikhar Ghosh, Gary Eichhorn, Andy Payne, Peter Woon, and the rest of our colleagues at Open Market. In one way or another, everyone at Open Market has contributed to this work. The editorial team at Addison-Wesley has been outstanding, with our editor Karen Gettman, editorial assistant Mary Harrington, and the editor who inspired this work, Carol Long. We have been fortunate to have many insightful reviewers for early drafts of our manuscript. Our thanks to Russell Nelson, Nathaniel Borenstein, Marcus Ranum, Richard Smith, Brian Reistad, Dave Crocker, Ray Kaplan, Bruce Schneier, John Adams, John Romkey, Fred Avolio, Kurt Friedrich, Alex Mehlman, Paul Baier, Ian Reid, Jeff Bussgang, and the anonymous reviewers. Writing a book is a challenge not only for the authors, but for our families as well. To our wives, Marie and Catherine, and our daughters, Erica and Samantha, go our thanks and our love. We are truly blessed. Win Treese
Cambridge, MA Larry Stewart
Burlington, MA
0201571676P04062001
Written by two of the most experienced practitioners in this burgeoning field, Designing Systems for Internet Commerce will guide you through the business and technical considerations of building fully functioning, secure, and financially successful Internet commerce systems.
Both comprehensive and practical, this book explains the fundamental principles of system design, reveals best design practices, and offers reality-based advice on implementation. It explores the common issues and critical questions to ask when planning a system for Internet commerce. In addition, it describes the key technologies relevant to electronic commerce and explains how to apply them using numerous examples.
The authors' special focus is problem solving: They discuss the many potential risks, challenges, and stumbling blocks of Internet commerce systems and how best to deal with them. This information will enable you to anticipate and solve the problems you are likely to face, helping you implement an Internet commerce system that effectively serves the needs of your organization and its customers.
You will also find comprehensive coverage of:
In addition, the authors walk you through a full-fledged Internet commerce system design to illustrate all of these strategies, technologies, and functions in action. Moreover, the book demonstrates how to separate content from transactions, and offers an example of a scalable transaction engine.
Designing Systems for Internet Commerce will give you an understanding of how to bridge the gap between your vision of Internet commerce and the reality of attaining that vision with the technologies available today.
"About this title" may belong to another edition of this title.
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