Driving over a Cliff?: Business Lessons from the World's Car Industry (The Eiu) - Hardcover

Maxton, Graeme P.; Wormald, John

 
9780201593921: Driving over a Cliff?: Business Lessons from the World's Car Industry (The Eiu)

Synopsis

Presents a strategic view of the different sectors and functions of the automotive industry, both across time and world regions.

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Review

' ... A fascinating account of the car industry and its possible futures.' Business Times ' ... a riveting - though disturbing - read for anyone interested in the motor industry.' The Engineer

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