Web Content Management: A Collaborative Approach

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9780201657821: Web Content Management: A Collaborative Approach
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Teaches how to organize and manage an entrepreneurial Web site, discussing such topics as distinguishing source files from generated files, handling multiple Web initiatives, integrating different systems, and trends.

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From the Publisher:

This is a book about content management, with an emphasis on Web content. More specifically, it's about developing, managing, maintaining and deploying Web content solutions across the enterprise. It addresses the common questions that all small, medium and large enterprises encounter as they grow:

  • How can I manage my growing base of Web assets?
  • How do I get information to my customers, employees, and suppliers quickly?
  • How can I ensure that my Web site's content is dynamic?
  • How can I get all my employees to become active contributors to my Web site's success?
  • What do I need to do now to ensure my Web site is successful?

There have been many books written on managing a Web project, understanding Web technologies, building a Web property and ensuring usability. Each of these deals with the perplexing challenge of the Web by delving deeply into a specific aspect: processes, technology, or people. This book is a combination of all three. It has to be. Content management is a technology solution that's implemented using specific techniques (e.g. workflow analysis, deployment solutions) to ensure wide-scale usability (from Web developers to content contributors).

From the Back Cover:

Praise for Web Content Management: A Collaborative Approach

“I thought this book was very good. Well-written, easy to understand, clear, good illustrations, and topical. This is complex, somewhat slippery material, and the author has made it clear and graspable.”

         —Mitchel Ahern, Director of Business Development, AdToolsInc.com

“I found myself wishing I had had this book two years ago. It explains better the real complexities of an enterprise web site. It's not a how-to in the sense of fixing what’s broken, but it is a comprehensive guide for web site planners and developers.”

         —Linda Brigman, Independent Consultant

Web Content Management: A Collaborative Approach provides sound principles and practices for designing, developing, and maintaining web-based projects of all sizes and audiences. The content management strategy described in this book is unique because it combines three critical components: processes, technology, and people. In addition, this book provides practical real-life examples and scenarios.”

         —John Wegis, Software Development Manager, Kana Software

“This book makes web designers and architects rethink their approach in embracing web content growth. It covers a detailed understanding of web technologies. Through this book, you will learn how to create and manage content to attract customers and suppliers and improve the usability of your web site.”

         —Ravishankar Belavadi, Senior Programmer Analyst, Kana Software

“Content management is one of the most important parts of web publishing infrastructure. Any company that thinks it can do without content management has its head in the sand. Business people and web developers alike need to understand the issues explored in this book.”

         —Mark Gilbert, Research Director, Gartner, Inc.

“...The best content management materials available on the market today.”

         —Robert Rasp, Manager, Content Management and Delivery, hsbc.com

For business managers and web practitioners, the success of their most vital web initiatives depends on doing one thing particularly well--managing web content. As web site content grows in volume and importance, its development and maintenance can no longer be performed either informally or by a single group. Instead, content must be systematically developed, deployed, and managed through standard techniques and processes that enable the site to scale.

Written by the leading visionary in the field, Web Content Management: A Collaborative Approach presents the principles, practices, and mindset involved in web content management. Learn the core issues of collaborative development, including versioning and managing concurrent changes. See how a solution framework used by many Fortune 1000 companies details a step-by-step process for designing and implementing a content infrastructure, including a workflow architecture and a task-based deployment methodology.

This book prepares you for the issues you are likely to face. It describes key tools, processes, and organizational approaches that support effective web content management and shows how all of these elements can be expertly integrated into a world-class enterprise solution--a web site with plentiful, current, and dynamic content that gets critical information to customers, employees, and suppliers quickly.

You will learn:

  • Development principles that allow you to scale web sites to enterprise class
  • Proven ways to organize enterprise web sites
  • The underpinnings of web site versioning, concurrent changes, and templating
  • The work area/staging area paradigm of development
  • How to distinguish source files from generated files
  • How workflow and approval patterns allow web sites to innovate continuously
  • How to handle multiple web initiatives
  • How web systems typically integrate with databases, template systems, document management systems, deployment, and backup systems
  • Current trends in content management and what these trends imply for the future

Real-world case studies drawn from the author's extensive experience consulting for large companies illustrate the practical use of content management techniques. In particular, new managers will find tremendous value in viewing the practices of other web organizations through these "day-in-the-life-of" examples.

With Web Content Management as your guide, you will be better prepared to elevate your web site--whether it is small, growing, or already large--to an information-rich, enterprise-scale solution.

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Book Description Pearson Education (US), United States, 2001. Paperback. Condition: New. New. Language: English. Brand new Book. Today's Web sites require powerful content management solutions that address workflow, usability, deployment, flexibility, scalability, and many other make-or-break issues. This is the first book to cover every aspect of content management for the large-scale or growing site. It offers Web professionals a complete blueprint for developing, deploying, managing, maintaining, and evolving enterprise-class sites with the greatest business value -- at the lowest cost. Nakano first introduces the motivation for content management -- and the problems that rapidly arise when content management solutions are not in place. He introduces key content management concepts and techniques, then presents a complete process and methodology for introducing content management that works. Nakano addresses hot topics such as globalization and workflow, and answers key questions such as: "How can I keep my site flexible and dynamic? How can I encourage more employees to contribute content? The book presents real-world "Day-in-the-Life" case studies from a broad cross-section of companies, large and small, from many industries. For all Web site project managers, architects, administrators, managers, and content specialists working on large sites, or sites expected to grow rapidly. Seller Inventory # APC9780201657821

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Book Description Pearson Education (US), United States, 2001. Paperback. Condition: New. New. Language: English. Brand new Book. Today's Web sites require powerful content management solutions that address workflow, usability, deployment, flexibility, scalability, and many other make-or-break issues. This is the first book to cover every aspect of content management for the large-scale or growing site. It offers Web professionals a complete blueprint for developing, deploying, managing, maintaining, and evolving enterprise-class sites with the greatest business value -- at the lowest cost. Nakano first introduces the motivation for content management -- and the problems that rapidly arise when content management solutions are not in place. He introduces key content management concepts and techniques, then presents a complete process and methodology for introducing content management that works. Nakano addresses hot topics such as globalization and workflow, and answers key questions such as: "How can I keep my site flexible and dynamic? How can I encourage more employees to contribute content? The book presents real-world "Day-in-the-Life" case studies from a broad cross-section of companies, large and small, from many industries. For all Web site project managers, architects, administrators, managers, and content specialists working on large sites, or sites expected to grow rapidly. Seller Inventory # APC9780201657821

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Book Description Addison-Wesley Professional. Paperback. Condition: New. 272 pages. Dimensions: 9.2in. x 7.5in. x 0.6in.Todays Web sites require powerful content management solutions that address workflow, usability, deployment, flexibility, scalability, and many other make-or-break issues. This is the first book to cover every aspect of content management for the large-scale or growing site. It offers Web professionals a complete blueprint for developing, deploying, managing, maintaining, and evolving enterprise-class sites with the greatest business value -- at the lowest cost. Nakano first introduces the motivation for content management -- and the problems that rapidly arise when content management solutions are not in place. He introduces key content management concepts and techniques, then presents a complete process and methodology for introducing content management that works. Nakano addresses hot topics such as globalization and workflow, and answers key questions such as: How can I keep my site flexible and dynamic How can I encourage more employees to contribute content The book presents real-world Day-in-the-Life case studies from a broad cross-section of companies, large and small, from many industries. For all Web site project managers, architects, administrators, managers, and content specialists working on large sites, or sites expected to grow rapidly. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780201657821

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